BY LAUREN SCHROTH

Do you know why I love organic digital marketing? I love organic marketing because organic is all about relationships.

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The initial processes of keyword research and competitive analysis make the connection possible.

The website architecture and design, technical SEO, and research analysis establish that connection. A person with a problem meets the one with the best solution for them. As if that’s not beautiful enough, what happens next is even better.

After meeting, the relationship grows stronger as a result of genuine concern: checking in, offering support, providing educational and valuable information without a motive.

The information is so valuable because it wasn’t ordered, copied and it doesn’t exist elsewhere. It was the result of honest customer feedback that came out of genuine concern: checking in and offering support. Mixed with data and analysis and you’ve got a life-long relationship. Meaning, my client now has a customer who’ll rave to their friends about their business. Because care and attention truly are what create quality a relationship, and relationships are how businesses grow.

And so the cycle continues.

That’s why I will always be an organic digital marketer.

What about you? Why do you do what you do? Is it a passion-driven out of a desire to help people? Whatever drives you to do something, share it with us. You could encourage someone else, which is pretty cool.

Leave your feedback in the comments below.

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