WHY I LOVE ORGANIC SEARCH

BY LAUREN SCHROTH

Do you know why I love organic digital marketing? I love organic marketing because organic is all about relationships.

entrepreneurs

The initial processes of keyword research and competitive analysis make the connection possible.

The website architecture and design, technical SEO, and research analysis establish that connection. A person with a problem meets the one with the best solution for them. As if that’s not beautiful enough, what happens next is even better.

After meeting, the relationship grows stronger as a result of genuine concern: checking in, offering support, providing educational and valuable information without a motive.

The information is so valuable because it wasn’t ordered, copied and it doesn’t exist elsewhere. It was the result of honest customer feedback that came out of genuine concern: checking in and offering support. Mixed with data and analysis and you’ve got a life-long relationship. Meaning, my client now has a customer who’ll rave to their friends about their business. Because care and attention truly are what create quality a relationship, and relationships are how businesses grow.

And so the cycle continues.

That’s why I will always be an organic digital marketer.

What about you? Why do you do what you do? Is it a passion-driven out of a desire to help people? Whatever drives you to do something, share it with us. You could encourage someone else, which is pretty cool.

Leave your feedback in the comments below.

How To Check Your Site’s Mobile View in Google Chrome

Most SEO’s also know to check the mobile view, but sometimes it’s the little things that we first forget…

The following is from an email sent by my director of SEO.

I know most of us totally are, but it came up recently that not everyone is routinely checking out their site’s mobile view.

For so many reasons we really should be. If you are not, please start.

Simulated Chrome Mobile Browser view

  • right-click & select “Inspect”
  • Select Device icon
  • Select the relevant device from the drop-down

Actual Chrome Mobile Browser view. Chrome has a built-in feature to send your active Chrome tab to a mobile device.

  • Chrome must be installed on the device
  • you must be logged in to Chrome profile on both devices
  • right-click the tab (or on the page) you want to push out
  • select “Send to your devices”
  • select the appropriate device from the list
  • open Chrome on that device & click “Tab received. Open”

Do You Want to Learn Social Media & Online Marketing?

Do you want to learn how to make your business grow with digital marketing? Are you using social media, but are unsure about what you’re doing?

Hi, my name is Lauren. I’m a Google trained marketing expert – and a certified/experienced digital marketing consultant here in Scottsdale.

Why I train and educate business owners

I help prevent my fellow business owners from bad, uninformed marketing mistakes and needless spending. A little knowledge goes a long way when you’re able to make smart marketing decisions that grow your company.

Some things I can do for you: I will audit your website, troubleshoot problems getting results, I can create a strategy for you to implement, or I can provide guided marketing if you want to learn Social Media Marketing and Google Search marketing.

You will know:

  • where you should be focusing your marketing efforts.
  • what it takes to get reach and attract the people who will buy and engage with your brand.
  • tips to gain followers on social media platforms.
  • how to show up in Google Maps search with Local SEO
  • how to manage your online
  • reputation and get better reviews.
    You can even have the tools to manage this all yourself and I will train you or a team.

Contact me, and include your business and what you’re interested in learning from the lists above

Email Subject: What you want to learn
Email body: Your Business, or industry category. When you’re available and phone number.

Please and

Thank you.

10 Steps to 10k Instagram Followers

pretty young girl taking selfie for instagram

Would you love to build a massive audience on Instagram?

Would you like to create quality leads for your service, side-hustle, coaching, consulting, and be an overall influential person in your industry?

As a company that’s growing your business in the world of Inbound Marketing, you’ve already established an online social presence to attract leads, promote your content, and delight customers across platforms like Facebook, Twitter, LinkedIn, and Pinterest.

It’s time to move to the next frontier: Instagram. With 1 Billion active monthly users and over 95 million posts per day, Instagram for Business has become an essential element of social media marketing.

It’s critical to navigate growing Instagram for your business the right way, which is why we put together this guide on how to set up, grow, and optimize your Instagram strategy to increase your audience, followers, leads, customers, and continue down the path of becoming an (even more) lovable brand.  Then, we’ll take a deep dive into Instagram’s newly released tools on the Instagram for Business Platform.

3 Key Rules That Will Always Grow Your Audience

You’ve got to have a bigger audience and if you have a mission, and if you care about people, and you want to grow your audience and impact online, then this is for you.

Stop spamming and get personal.

  1. Serve (Add value.)
    How can I add as much value to people who are following me?  Don’t be selling anything. Serve people first. Serve. Serve. Serve. Just add value in your way.
  2. Share
    Connect. Be transparent. Authentic. Sometimes vulnerable. So people can connect with you.
  3. Sell
    …through the impact that you make helping other people with your product or services.

How to sell through value:

1. Open up about your past, struggles and challenges – tell your story
2. Share your dreams
3. Share your ideas
(this is when you’ll start building your audience)
4. Offer it to followers

If you really care about your message and the value you add to the world. Help others all the time. Value. Value. Value.

10 steps to 10k Instagram Followers

  • Optimize your profile. Lead with authority and credibility. Consistent look and feel.
  • Use more hashtags > all-hashtag.com
  • Follow hashtags
  • Study your own analytics
  • Engage in YOUR content (authentically and custom as possible)
  • Add value
    • engage in different ways:
    • 60-sec video replies, photo)
    • reshare viral content
  • sell through the proof
  • Use Instagram Live
    • Live co-hosting videos
  • Use Instagram Stories
    • Capture social proof
    • Promote your stories
  • Use IGTV (Instagram TV)

How to Define Value

Often times with social networks, it can be hard to define value from a platform that is somewhat “intangible.”  Unlike an ebook or webinar that could generate hundreds or thousands of new leads and customers that you can proudly show your CMO, Instagram is beneficial to the heart of a company: it humanizes and gives life to your brand.

Where Twitter, Facebook, and LinkedIn are for networking and sharing and promoting content, Instagram is the platform where a company can show its human side.  By showing off the wonderful people who build your product, the place where you all come together and work, events and friends in the industry you’re growing with, the dogs that roam around your office, and the things that your company celebrates, you’re offering an invaluable window to your brand’s culture that is warm, inviting, friendly, and most of all: human.

Instagram Etiquette

No matter what the social network, there will always be people out there posting negative or inappropriate comments.

Respond to positive comments on your Instagram content if a user takes the time to ask a question and participate in any conversation you’ve started. As a best practice, check comments at least once a week thoroughly, especially for contests/timely posts.  Engage with people who follow you, or other people in your category that you follow, ie. you Give love to get love. Spend time daily or at least weekly “liking” and commenting on other posts besides your own.  Not sure how to respond when different types of comments start rolling in on one of your posts?  Follow these guidelines outlined by HubSpot’s social media and content strategist, Brittany Leaning:

How to Respond to Comments on Instagram

Positive + False = Respond
Positive + True = Listen or Respond
Negative + Not a Troll + Rant/Joke = Listen
Negative + Not a Troll + Not a Rant/Joke + Erroneous Information = Respond
Negative + Not a Troll + Not a Rant/- Joke + Not Erroneous Information + Unhappy = Respond
Negative + Not a Troll + Not a Rant/Joke + Not Erroneous Information + Not Unhappy = Listen

If you’re playing small, you’re not serving other people.  If you don’t care enough to build your own personal influence, you don’t really care.

Without that audience, you’re playing small.

How to Use Instagram’s New Business Tools

While other social platforms like Twitter and Facebook have had Business platforms for years, Instagram only just launched Business-specific profiles and opened their within-app Business tools. Previously, Business profiles were just like regular Instagram profiles, and Instagram ads were all hosted through the Facebook for Business platform.

But that way of doing Instagram for Business is no longer. Now, you can you can create a business profile (linked to your Facebook Business page), see actual analytics on your followers and posts, and create paid ads all within the app.

Business Profile

The Instagram for a Business tool now allows users to turn their regular Instagram account into a business profile. This makes it easier for users to identify your account as a Business account and get in touch with you directly from the app. It also gives you access to the Insights and Promotes tools, which make your life as a marketer much easier.  Need help setting up your Business profile or converting your regular account to a Business Profile? Check out this tutorial.

Insights

Previously, businesses could only access information and analytics about their followers and performance through third-party apps. Now, the new Insights tool lets you see who your followers are and what kinds of content performs best for your audience.

Insights also tell you how many total numbers of impressions, reach, and engage each of your posts are getting. This information is invaluable to marketers because it helps you tailor your Instagram posting strategy over time.

Promote

Your primary focus on Instagram should be creating Instagram content that performs well with your audience, but what about expanding your audience past your current reach?

Previously, you could only advertise on Instagram through the Facebook for Business platform. But with the Instagram for Business tools, you can now promote posts right within the app. Want a full guide on Instagram advertising? Check out this guide.

Conclusion

Instagram is a growing channel that will allow you to grow and humanize your brand, recruit future employees, showcase your product, company culture, delight customers, and generate new business. All with images you can create and share!

Give it a shot: make a profile, start testing and learn from what works and what doesn’t.

Want some inspiration from My clients??

Check out Ashley Allen Fit

In 2017, Ashly had just 2,000 followers when we met and over the past three years, she’s approaching 15k!! Go Ash!

Don’t worry about Facebook Likes in 2019 – do this instead!

Don’t worry about Facebook Likes in 2019 – do this instead!

If you’re here reading this then you know how running a business online feels. It’s more than a lot of work, so we tend to accept that every task is going to be difficult and that’s just what comes with the territory. I know you know that, but here’s probably something you don’t know: it actually is harder, not easier, than we think we’re making it out to be. 

It’s not a secret that 99% of businesses fail. Yes as long as you do one thing, that 1% is as good as yours. As long as you’re always focusing on the one thing that is making the needle move the farthest in a particular stage, you’ll grow because you’re doing an action that ensures results. But this isn’t a business post reiterating what most of us learned in our 2os, (I’m also not one to beat a dead horse). No, this is a digital marketing blog and I’m talking about the most important piece of each puzzle we approach every day, The end user, the audience.

There’s always only one guaranteed way to be successful online and without it you fail.

Not only will you get more clients but if you can

know your audience better than your audience knows your themselves, you’ll have a business that stands the test of time.

So, we’re not like McDonald’s or Nike. Many of us have a marketing and research budget of less that $10 , so how do we learn? So, how can you do this? Welp, in my world, you track, ask, and repeat. But this is for your world so I’ll break down so you can keep coming back to this article or reference until you’re a pro and growing online.

By tracking properly you gain insight to the characteristics and psychological triggers, buying patterns….trackable behaviors that reveal how your consumers behave when facing or even thinking about a problem that your product or service provides a solution for.

Once you know some of that data, the more you can hone in on those. Over time, you continue to grow and never turn back. Now, if you’re concerned about Facebook, don’t be. Facebook and other social media play a role in figuring out all of this. And when you have enough information to create a strategy. That’s when it’s time to use social media as much as you want to stay visible and top of mind. So when your target customer is thinking about planning a vacation, you’re already in her mind as the travel agent with a special that she’s seen and read about for the past six months.

That’s just an example, but you get the point.

If you take anything away from this rant, let it be this: PLEASE stop spending money boosting Facebook posts because you’re going to kill your business.

If you haven’t gone down the rabbit hole of boosting posts blindly on Facebook, great. I have a different piece of advice that I am begging you to pay attention to Please do not hire people or spend any of your precious time on a single trick or tactic including social media unless you have a data-driven strategy, that is making the needle move and you have to have reports to back it up. If you do not have data, you will not succeed. Someone else will succeed.

You know who’s going to succeed and is already (other than Facebook from people boosting posts)? It’s the businesses that spend hundreds of thousands, even millions of dollars buying YOUR data because you’re their target market. Your buying patterns and online behaviors are becoming more valuable every day.

So, take a minute to think about that: if that’s who you’re up against, what can you possibly accomplish in terms of business growth with Facebook likes. Unless you have a strategy, a team, and a funnel that’s working…please, please stop worrying about Facebook likes, Twitter followers or posting on Instagram.

You need to worry about getting your product to the people who need it when they need it and analytics is the only way to do that. You never want to e=make yourseflf the star of your opowraton: the star is always the customer. 

 

Requesting feedback to help business with SEO

Hi guys!

As you know, I’m a digital marketing consultant. Welp, I’m SO sick of seeing so many people pay marketing agencies only to receive reports every month and no results.

If any of you who have a business want help understanding how to show up naturally in google search and in social media, I’m starting a monthly 90-min workshop for small business owners to understand where they are online and understand how to get to their destination.

I’ll audit your current marketing and show you what you need to do to grow your business and move the needle.

I want to help people/business owners understand what they need before they pay for it and help them get free sales from organic google searches. With the holidays right around the corner, it’s a perfect time to learn, especially if you are in retail.

But this is for all of you, so I need some feedback..

Does this sound like anything you’d be interested in attending? If so, what is your situation with online marketing? What have been your experiences in outsourcing digital marketing, or trying to do it inhouse?

Looking for feedback and interest 🙂

Thanks!

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