BY LAUREN SCHROTH
Organic is all about relationships. It’s about understanding people. It’s good not only for individuals but for long term successful business relationships. Let me explain in more detail.
First of all, the discovery processes make the connection possible.
Next, the website architecture and design, technical SEO, and research analysis establish that connection. A person with a problem meets the one with the best solution for them. As if that’s not beautiful enough, what happens next is even better.
After that the relationship grows stronger as a result of genuine concern: checking in, offering support, providing educational and valuable information without a motive.
The information is so valuable because it wasn’t ordered, copied and it doesn’t exist elsewhere. It was the result of honest customer feedback that came out of genuine concern: checking in and offering support. Mixed with data and analysis and you’ve got a life-long relationship. Meaning, my client now has a customer who’ll rave to their friends about their business. Because care and attention truly are what create quality a relationship, and relationships are how businesses grow.
And the cycle continues.
That’s why my heart will always be soft for organic marketing.
What about you? Why do you do what you do? Is it a passion-driven out of a desire to help people? Whatever drives you to do something, please share it. You could encourage someone else, which is pretty cool.
Leave your feedback in the comments below.